Lifetime Achievement Award

We are honored to recognize Danny Labrum as this year's Coleman-Kohler Lifetime Achievement Awardee, celebrating his decades of leadership, service, and generosity in the Heber Valley. As president of Labrum Auto Group, Danny has built more than a successful dealership. He has built a legacy rooted in uplifting others, consistently investing his time and resources to strengthen the community he loves. Danny's impact is evident in his commitment to empowering local youth and educators, particularly through his signature Cool2Care initiatives. For more than a decade, he has awarded vehicles to deserving Wasatch High School students who demonstrate kindness, determination, and strong character. The program later expanded to honor outstanding teachers with a year-long vehicle lease, complete with fuel and insurance, recognizing the vital role they play in shaping the community. 

Danny serves on the Wasatch Education Foundation board and supports student entrepreneurship as a director for Invest Nest, a CAPS program funding high school startups. Through these efforts and countless quiet acts of service, Danny's influence reaches far beyond his business, uplifting families and strengthening the heart of the Heber Valley.